ABOUT:

 

Created a brand identity for Parley, a premium rum-based ready-to-drink cocktail brand. The goal was to develop a visual system that felt elevated and luxurious without relying on traditional tropical or tiki-inspired cues. Crafted a sophisticated logo package, color palette, and brand direction using muted tones and refined design elements that conveyed both approachability and a sense of modern luxury. Website and packaging design are currently in development.

SOFTWARE:

​

Adobe Illustrator