ABOUT:

Created the full brand identity for Rowvival, a San Diego rowing studio targeting a neutral-gender audience in their 40s to 60s. The goal was to develop a retro-inspired brand that felt approachable, energetic, and timeless. Designed a complete logo package and visual identity, then extended the brand into a custom website, collaborating closely with engineers through development and launch. Also created exterior window graphics and in-studio signage to ensure a cohesive brand experience across both digital and physical spaces.